Led the redesign and ongoing management of ARCO/Murray’s corporate website, coordinating cross-functional teams and external partners to improve the digital experience, strengthen the company’s brand presence and support marketing objectives.

Website Redesign & Development

Managed the redesign of the corporate website from planning through launch, coordinating content, design and development requirements across internal stakeholders and external partners. Helped shape the website experience to better communicate the company’s capabilities, services and brand while ensuring consistency across the site.

Website Management & Maintenance

Oversaw ongoing website updates and maintenance, coordinating content and functionality changes to keep the site current and aligned with evolving business needs. Managed updates across pages, messaging and digital assets while maintaining consistency with brand guidelines.

Analytics & Performance

Monitored website performance following the redesign to evaluate engagement and identify opportunities for improvement. Increased overall website usage by nearly 50% within six months of the redesign.

Cross-Functional & Vendor Collaboration

Collaborated with marketing, leadership and external partners to coordinate website initiatives and resolve content, design and development needs. Managed project timelines and deliverables across teams to keep website projects moving from planning through implementation.