Led the firm’s social media presence across key digital channels, developing content strategies, coordinating publishing and partnering with attorneys, business development teams, Marketing and external vendors to strengthen the firm’s visibility and support business development objectives.

Social Media Management & Content

Managed the day-to-day social media presence across the firm’s channels, coordinating content calendars, publishing and ongoing updates. Developed and curated content highlighting firm news, attorney insights, thought leadership, events, publications and other initiatives while maintaining brand consistency and appropriate messaging.

Content Strategy, Planning & Campaigns

Developed social media strategies and content plans aligned with broader Marketing and communications initiatives. Identified opportunities to amplify thought leadership, attorney expertise and firm announcements through social channels and supported campaigns surrounding firm initiatives, events, publications and major announcements. Coordinated messaging and creative assets across channels to create cohesive campaigns and extend the reach of the firm’s content.

Attorney & Stakeholder Engagement

Partnered with attorneys and internal stakeholders to identify content opportunities and increase participation in social media. Provided guidance on social media best practices and helped attorneys understand how digital channels could support professional visibility, thought leadership and business development.

Analytics & Performance

Monitored social media performance and engagement to evaluate content effectiveness and identify opportunities for improvement. Increased engagement, reach and content activity across all major social platforms:

• LinkedIn: +81% engagements | +64% impressions

• Twitter: +105% engagements | +21% impressions

• Instagram: +94% engagements | +25% impressions

• Facebook: +201% engagements |+337% reach

Training & Digital Enablement

Facilitated social media training for attorneys and internal teams, providing guidance on platform best practices, content development and professional engagement. Helped stakeholders build confidence in using social media as a tool for thought leadership and business development.