Directed the day-to-day operations, content, technology and ongoing development of BakerHostetler’s corporate website, working across Marketing, IT, attorneys, vendors and internal stakeholders to maintain a current, secure and effective digital presence.

Website Management & Maintenance

Managed ongoing website updates and maintenance through the firm’s customized CMS, including attorney profiles, practice group pages, office information, news, events, publications and other website content. Coordinated updates across the site while maintaining consistency in content, branding and functionality.

Website Development & New Initiatives

Guided website projects supporting new practice groups, office launches and firm-wide initiatives. Directed the development and launch of new website sections and digital experiences, including BakerHostetler’s inaugural podcast presence and expanded Inclusion & Diversity content.

Content Management

Coordinated the publication and organization of website content, partnering with attorneys and internal teams to ensure information was accurate, timely and properly presented. Supported the development of articles, blogs, webinars, firm announcements and other thought leadership content.

SEO & Analytics

Applied SEO best practices across the website and collaborated with internal teams to improve search visibility and content performance. Produced monthly website analytics reports covering visits, pageviews and unique visitors, using performance data to identify opportunities to improve traffic, engagement and readership. Increased firm website performance by 54% in pageviews, 50% in visits and 51% in unique visitors.

Vendor & Technology Management

Maintained relationships with external digital vendors and collaborated with the firm’s IT team on website technology and infrastructure. Led the migration of the firm’s website server to address critical security needs and coordinated the implementation of new analytics technology, including Siteimprove.

COVID-19 Response

Spearheaded the firm’s digital response to the COVID-19 pandemic, including the rapid development of an online resource center featuring 400+ articles, blogs and webinars, two interactive maps and daily email campaigns reaching more than 20,000 contacts.

Cross-Functional Collaboration

Collaborated with attorneys, business development, Inclusion & Diversity, Marketing, IT and external vendors to deliver website projects and digital initiatives. Facilitated social media and digital training for attorneys and internal teams, helping stakeholders understand best practices for using digital channels to support business development and communications.