Managed the redesign, platform migration and ongoing development of CrossCountry Mortgage’s 3,500+ page corporate website. Coordinated cross-functional teams, vendors, technology, creative, content and hundreds of individual website projects and enhancements.

Website Redesign & Platform Migration

Managed the end-to-end redesign and migration of CCM.com, coordinating requirements, creative, development, content, testing, approvals, and launch activities across multiple teams.

Oversaw the development of new page types, templates, and reusable content modules designed to create a more flexible and scalable website. This included enhancements to city and state pages, loan officer and team experiences, FAQ pages, grid and table modules, builder landing pages, and other core components of the site.

Technology & Integrations

Managed digital projects connecting CCM.com with a proprietary CRM and customer-facing platforms, including Blend, Experience.com, and Sprinklr. Coordinated requirements, development, testing, and implementation between internal technology teams, vendors, and marketing stakeholders.

Also managed the development and optimization of interactive website experiences, including mortgage calculators and other tools used by customers throughout the homebuying process.

Creative & UX

Managed the creative and UX workstream across the website redesign, coordinating internal creative teams, UX resources, stakeholders, and external partners. Oversaw the development and implementation of website designs, page templates, content modules, landing pages, calculators, and other digital experiences.

Coordinated UX improvements across key areas of the site, including the homepage, calculator experience, navigation, content presentation, and calls to action. Managed feedback, revisions, approvals, and handoffs to ensure designs moved efficiently from concept to development.

Vendor Management

Managed relationships with external agency and technology partners serving as a primary point of contact for website projects and deliverables.

Managed project scopes, estimates, timelines, requirements, feedback, approvals, and deliverables. Coordinated agency resources with internal teams and development capacity while monitoring project progress and addressing issues that could impact timelines or quality.

Ongoing Website Management & Maintenance

Managed the ongoing maintenance and enhancement of CCM.com following the initial redesign and migration. Oversaw website requests, enhancements, troubleshooting, template updates, UX improvements, and technical projects across the site.

Developed and managed processes for moving website projects between Marketing and Technology, improving visibility into projects, requirements, priorities, and timelines. Coordinated testing and quality assurance to identify issues before launch and worked with teams to resolve technical and user-experience concerns.

Content & Digital Experience

Coordinated website content and digital experience projects across Marketing, Creative, Content, SEO, Product, and Technology teams. Managed the development and implementation of landing pages, product content, location-based experiences, loan officer pages, calculators, and other high-traffic areas of the website.

Ensured content, creative, and functionality were properly coordinated across teams and delivered according to project requirements.

Cross-Functional Project Management

Served as the central project lead connecting Marketing, Creative, Technology, SEO, Content, agencies, and other stakeholders. Translated project requirements into actionable work, established timelines and deliverables, managed dependencies, coordinated approvals, and kept projects moving from initial request through launch and ongoing maintenance.

The work encompassed a large and continually evolving digital ecosystem, requiring ongoing coordination across teams, vendors, technology platforms, and business stakeholders to maintain and improve CCM.com.