Led the implementation of the communications and brand strategy for CrossCountry Mortgage’s new headquarters in Cleveland, Ohio, partnering closely with the Internal Communications team to execute messaging and creative across multiple internal touchpoints. Translated the established strategy into cohesive employee-facing communications that built awareness and excitement around the new headquarters while reinforcing CrossCountry Mortgage’s brand, culture and vision for the future.

Communications Implementation

Worked closely with the Internal Communications team to execute the established communications strategy, coordinating messaging, announcements, updates and launch communications throughout the headquarters transition. Managed timelines, content requirements and approvals to ensure communications were delivered consistently and at key milestones, keeping employees informed and engaged throughout the move and launch.

Creative, Branding & Cross-Functional Coordination

Partnered with Internal Communications, Creative, leadership and external vendors to execute branded communications across digital and physical touchpoints. Coordinated creative development, reviews and approvals while ensuring assets adhered to CrossCountry Mortgage brand standards and aligned with the established communications direction. Managed multiple stakeholders and deliverables throughout implementation to create a cohesive employee experience and build excitement around the new headquarters.