Led the annual planning and execution the CrossCountry Mortgage photography and video productions, creating a scalable library of original visual assets to support product marketing, digital experiences, sales collateral and brand storytelling. Worked across creative, production, legal and business teams to translate marketing priorities into high-quality, reusable content while overseeing productions from initial planning through final asset selection.

2024: San Diego, California

Led the inaugural six-day production in San Diego, establishing the framework for a large-scale annual content production in partnership with CrossCountry Mortgage creative leadership, the photographer and production house. Helped shape the creative vision and production plan, identifying talent, locations and story concepts and developing detailed shot lists designed to capture a broad range of product and lifestyle imagery. Managed production logistics and budget throughout the shoot and served as the primary on-site project lead, working closely with the creative and production teams to keep the shoot on schedule and ensure the planned content was captured. Following the production, led the process of reviewing and selecting final photography and video assets with CrossCountry Mortgage’s creative team and photographer and partnered with Legal to coordinate talent releases and usage requirements.

2025: Cleveland, Ohio

Built on the success of the prior year’s production with a focused five-day shoot in Cleveland designed around CCM’s evolving product marketing and content needs. Worked with creative leadership and the photographer to identify priority products and stories and translated those priorities into talent selections, locations and detailed production plans. Oversaw the shoot on site, coordinating multiple stakeholders and making real-time decisions to maximize the production schedule and ensure the team captured a diverse and usable collection of assets. Maintained budget oversight throughout the project and drove the post-production selection process, collaborating with CCM’s internal creative team and photographer to identify the strongest assets for future campaigns and collateral. Also coordinated with Legal on talent releases and usage documentation to ensure the resulting library could be leveraged across CCM’s marketing channels.