Played a key role in the full CrossCountry Mortgage brand refresh, helping translate the company’s evolving business goals and market positioning into a cohesive brand experience. Partnered with internal stakeholders and creative teams to define the direction for the refreshed brand, ensuring the visual identity, messaging and digital experience worked together across channels and touchpoints.

Creative Development

Collaborated with creative teams to develop and refine the refreshed brand identity across digital and marketing materials. Provided direction and feedback on design concepts, visual systems, messaging and brand applications to create a consistent and scalable experience that could be carried across CCM’s website, campaigns, sales materials and other customer-facing channels.

Cross-Functional & Vendor Management

Coordinated with internal marketing, creative, technology and business teams as well as external agency partners throughout the refresh. Managed project timelines, deliverables, feedback and approvals while aligning multiple stakeholders around the new brand direction and ensuring work remained consistent with established brand standards.

Brand Governance & Ongoing Management

Helped establish a consistent approach to applying and maintaining the refreshed CCM brand across ongoing marketing initiatives. Supported teams and partners in interpreting brand standards, reviewing creative and ensuring new digital and marketing experiences remained aligned with the overall brand direction.