Building the #1 Mortgage Brand for Veterans
As strategist and project manager for CrossCountry Mortgage’s annual Veterans Month campaign, I helped shape a year-over-year initiative dedicated to honoring Veterans, recognizing their service, and strengthening CrossCountry Mortgage’s commitment to the military community.
Veterans Brand & Collateral Rebrand
Led a full rebrand of CrossCountry Mortgage’s Veterans-focused collateral, establishing a distinct voice and visual direction for communications. The new approach created space for Veteran-to-Veteran messaging that felt authentic to the audience while maintaining CrossCountry Mortgage’s broader commitment to serving Veterans.
Veteran Employee Engagement
Developed initiatives to recognize and celebrate CrossCountry Mortgage’s Veteran employees, highlighting their service, experiences, and contributions. Created opportunities for employees across the organization to learn from and engage with Veterans while encouraging support for Veterans within their workplaces and local communities.
Cleveland Browns — NFL Salute to Service Sponsorship
Led strategy and execution for CrossCountry Mortgage’s annual Salute to Service partnership with the Cleveland Browns, creating experiences that celebrated Veterans and engaged fans. Managed annual activations including surprise-and-delight moments, giveaways, fan engagement initiatives, and a Super Bowl ticket campaign while coordinating internal teams, creative partners, and external stakeholders.
USS Cleveland Partnership
Helped develop and execute CrossCountry Mortgage’s partnership with the USS Cleveland, supporting the installation of a state-of-the-art gym aboard the ship and a custom wall mural. The initiative provided sailors with an enhanced space for fitness and recreation while creating a lasting connection between CrossCountry Mortgage and the crew serving aboard the ship.
Social Media & Content Development
Developed the content strategy and managed social media activations throughout Veterans Month to tell authentic Veteran stories and amplify the campaign across channels. Oversaw content development spanning employee spotlights, partnership stories, community initiatives, educational content, and campaign activations, ensuring messaging remained consistent, engaging, and centered on the experiences of Veterans.
Charitable Initiatives
Partnered with CrossCountry Mortgage’s charitable team to develop and manage annual initiatives supporting Veterans, their children, and local military-focused organizations. These efforts connected the Veterans Month campaign to tangible community impact and opportunities to give back.